A Love(less) Story

In the quiet moments between heartbreak and healing, the story of Loveless Friday began to unfold. Each piece we create carries a fragment of that journey — tender, intimate, and endlessly evolving.

As our founder continues to grow through love and loss, so too does Loveless Friday — a jewellery label born from vulnerability, shaped by passion, and made for those who feel deeply.

Discover the heart behind one of New Zealand and Australia's most beloved jewellery brands and join our journey as we count down to the opening of our Auckland showroom.